734 Goldstream Avenue
Victoria BC V9B 2X3

Main:(250) 405-3550
Fax:(250) 386-3550

Branch Manager: Steve Johnson

About the Stephen Whipp Financial team
Our Langford Branch is led by a Canadian pioneer in responsible investing and focused on helping clients invest in the world they want. The team at Stephen Whipp Financial/Leede Jones Gable is inspired by the potential of responsible investment strategies to help build a fairer and more resilient future. They believe in caring and sustainable stewardship of financial, human and environmental resources … we all live downstream.

JP Lafleur , BA, CIM

Photo of JP Lafleur BA, CIM
Portfolio Manager Langford Office: (250) 405-3550
His Story

JP is originally from Shawville, Quebec, and moved to Victoria in 1997. JP’s professional background includes a term in the Royal Canadian Air Force where he, amongst other duties, was an Air Traffic Controller for one of Canada’s more challenging air spaces. JP joined the financial services industry in 2001, the day after getting out of the Air Force. His blue collar upbringing taught him that nothing came easy and that you must apply yourself in order to succeed. Starting from nothing, he achieved financial independence before the age of 35. He attributes this to both the work ethic he developed modelled after his parents and grandparents but also his never ending quest for personal growth and development.

His mission is now to help others by triggering an epidemic of true financial resilience, to help people maximize their time on this planet, while leaving the world a better place than he found it.

This led him to join Stephen Whipp Financial, Leede Jones Gable Inc. JP feels that taking what is most important in your life and leveraging one’s efforts with like-minded individuals will not only accelerate and magnify the impact of those efforts, but also create a vehicle to ‘do something’ about changing the status quo. He believes you’re either spending your time and money, or you’re investing it…there is no in-between.

Outside of the office JP can be found exploring the great outdoors with his wife and two daughters, either in the forests or on the ocean. He also volunteers a great deal of his time educating children on how to get on a path of financial resilience as early as possible, in context with their other values.

Stephen Whipp , CFP, RIAC

Photo of Stephen Whipp CFP, RIAC
Managing Director, Investment Advisor, Insurance Advisor Langford Direct: (250) 405-3550 Website:
His Story

Stephen Whipp is an activist and a passionate guy. He believes that individuals working together really can change the world for the better. With a background in journalism and non-profit management that includes aboriginal governance, and more than 20 years as a successful investment advisor, Steve brings a potent combination of experience, knowledge and connections to the table.

‘Responsible-only’ is Steve’s watchword. He works with clients to provide competitive returns without sacrificing integrity. He was one of the first retail advisors in Canada to offer responsible investing and remains one of the few to provide 100% responsible investments.

A leader in responsible investing in Canada, Steve served on the Board of the Responsible Investment Association for nine years. He was one of the first advisors to complete the new Responsible Investment Advisor Certification (RIAC) in 2016.

In his youth, Steve worked as a journalist in Northern BC, and for Aboriginal, environmental, and legal education organizations in BC and the NWT. He also had a stint on Parliament Hill. Highlights included being one of the first western journalists into China in the 1970s, joining with other activists to stop the (first proposed) Kitimat oil pipeline, and working with the Moricetown Band to build the most energy-efficient school in BC at the time.

In 1997, he switched gears and became an investment advisor – and quickly saw the potential of investments as tools for change. His experience had taught him a lot about how the world works, how it needs to change and the power of activism and advocacy. He gained insight into analyzing corporate behaviour and seeing the human and environmental impacts when it is reckless and risky – so was naturally drawn to responsible investing. The field was in its infancy, and it was hard to find a home that would support him to do what he and his clients wanted. He worked with several firms before landing with Leede Jones Gable in 2016.

Steve also has a long record of helping grow local green businesses – he has served as President of the Westshore Chamber of Commerce; co-founded the Victoria Values-Based Business Network; acted as a sponsor for the Community Micro-Lending Society; guest-lectured in the Royal Roads University Business School and served on the Boards of the Dogwood Initiative and the Victoria Community Economic Development Corporation.

More than a career choice – responsible investing is Stephen Whipp’s passion and life work. His commitment to environmental and social justice is what drives him – building the post-carbon economy one satisfied client at a time is what gets him up in the morning. He likes nothing better than putting like-minded people and businesses together over a cup of fair-trade coffee or a local craft beer. Steve lives on Victoria’s Westshore with his wife Kate. Their three grown sons and two grandsons (soon to be three) live close by.